In the hyper-competitive world of online sportsbooks, BetMGM has upgraded its Nevada sports betting app to bring its customers an improved experience and more betting options.
New & Improved
Live streaming capabilities, increased prop, and parlay options, along with digital deposits and withdrawals are just some of the features included in BetMGM’s new and improved sports betting app which launched in Nevada shortly before Super Bowl Sunday.
The company is hoping its customers notice the enhanced mobile experience and will spread the word. The mobile betting market in Nevada is bountiful and BetMGM is no different than every other player in the Silver State market in that it wants to gain market share and increase profitability.
“As the world’s biggest sporting event arrives in Las Vegas this week, it is the ideal moment to introduce Nevada to our premier mobile sports betting app,” said BetMGM CEO Adam Greenblatt. “Nevada attracts people from around the world and is home to an incredibly knowledgeable sports fan base. It is vital to provide them with a superior product, and we are thrilled to do that with this launch.”
BetMGM boasts nine retail sportsbooks along the Las Vegas Strip including:
- Bellagio
- ARIA
- The Cosmopolitan of Las Vegas
- MGM Grand
- Mandalay Bay
- Park MGM
- Luxor
- New York-New York
- Excalibur
Highlights of the New BetMGM App
- Expanded Pre-Game & In-Game Options: Entain’s integration of Angstrom Sports technology will allow the BetMGM app to provide an exponentially larger number of markets for the ‘Big Four’ U.S. sports. Players will enjoy a wide portfolio of pre-game and in-game wagering options with more attractive odds on team, individual player and play-by-play bets.
- Digital Deposits & Withdrawals: BetMGM Nevada users now enjoy new deposit options, digitally accessing their wallet for fast and convenient deposits and withdrawals from the app.
- BetMGM Rewards: The new Nevada app now is connected to BetMGM Rewards delivering the perks of a world-class loyalty program to the sports betting world. With every wager placed in Nevada, BetMGM app users now earn BetMGM Rewards Points and MGM Rewards Tier Credits unlocking VIP benefits to MGM Resorts’ 20+ premier destination resorts ranging from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas to Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland, among many others.
- Same-Game Parlay+: The enhanced app features Same-Game Parlay+, a new way to combine favorite same-game parlays to create one super parlay. Players now can connect two different same-game parlays into a single bet with ease for dramatically increased odds.
A cyber attack on September 12th caused the company’s websites to go dark, including its reservations platform, for two days triggering a $100 million loss. Despite that traumatic event, the company’s Q4 results were far better than many anticipated, as the company’s Bellagio resorts had their best quarter in 25 years.
“You all understood what that [cyberattack] did to us, and so to think we’d end up having the quarter we had, I couldn’t be more proud of the organization,” MGM Resorts CEO and President Bill Hornbuckle told investors and analysts on a call.
Improving technology is also at the company’s forefront. “We are adding noteworthy technology [and] this sets the stage for integration of single account, single wallet in Nevada later this spring, which is critical to our omnichannel thesis and will fully unlock one of the key differentiators for BetMGM by fully leveraging our Las Vegas properties,” Hornbuckle explained.
