BetMGM customers will get a new, far more thorough engagement from the sports betting provider after partnering with GTG Network and its customized sports data content.
Trillions of Data Points
GTG Network is already creating content for BetRivers, DraftKings, and FanDuel, but it can now add BetMGM to its sports betting partnerships. The multi-year pact with BetMGM will begin its rollout in the form of GTG’s direct-to-customer content before it is integrated into the BetMGM app.
Some of the features will include game previews as well as team and player stats along with other data-driven historical head-to-head matchups. This will give consumers insights into matchups using GTG’s proprietary content engine.
And according to BetMGM’s blog, The Roar, it is capable of “harnessing trillions of data points to share valuable market insights, player statistics, and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media, and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.”
Nathan Rothschild, CEO of GTG Network, said, “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
The Main Focus
Much of the content will be focused on BetMGM’s betting menu. For example, a basketball player prop for total points might come with a note from GTG’s data engine that will illustrate how many points that player scored the last time he faced that particular team. The historical data of a player or team against a team in a similar venue (home or away) could prove to be critical information for a consumer considering a wager.
A GTG demo video reveals that consumers can “instantly discover how NFL teams have performed as road favorites in Sunday games played at an altitude of less than 500 feet after clearing the spread in their previous game.”
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics,” says Matt Prevost, BetMGM’s Chief Revenue Officer. “We’re creating an all-encompassing destination based on customers’ individual interests.”
BetMGM in MLB’s Playoff Bullpens
The MLB playoffs are underway, and BetMGM recently signed a deal that would ensure its signage is featured in every Major League Bullpen throughout the postseason. And thus, the $50,000 Jackpot promotion was born. Every BetMGM customer who makes a qualifying wager on a player to hit a home run will win a share of the $50,000 in bonus bets if the dinger lands in one of the bullpens.
“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action. We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason,” said Matt Prevost, BetMGM’s Chief Revenue Officer.
