A joint announcement by BetMGM and the NHL’s Vegas Golden Knights recently announced a three-year extension to their sports betting partnership agreement.
Golden Deal
BetMGM is a second-tier mobile sports betting firm behind industry titans, FanDuel and DraftKings, but they are going to continue to enjoy the exposure from the NHL franchise located in the heart of the sports betting and gambling world, the Las Vegas Golden Knights.
The deal will run through the 2026-27 season and will allow BetMGM to maintain its signage throughout T Mobile Arena, home of the Knights. BetMGM is the third-largest mobile sports betting platform by market share and will expand its presence by introducing watch parties at Toshiba Plaza, a drinking and dining venue adjacent to the T Mobile Arena.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO, Kerry Bubolz.
“We look forward to continue working together on events and activities that we know will entertain our fans,” he added.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases,” said Matt Prevost, BetMGM’s chief revenue officer. “Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
BetMGM was the first mobile sportsbook to align itself with the NHL by partnering with the league and subsequently extended that agreement last year.
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, added: “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience, and it’s a privilege to welcome both local and visiting fans to our properties before, during, and after games.
“Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM Promotes Responsible Gaming
The Edmonton Oilers’ Connor McDavid is one of the most talented hockey players on the planet, and during last year’s All-Star game, he and BetMGM advertised a responsible gambling message that initially broke on McDavid’s Instagram page and was also broadcast throughout the month in the United States and Canada.
“It’s all about being responsible if you choose to bet – staying in control and not getting carried away,” McDavid added via his Instagram post. “That’s super important to me, and I really hope it’s advice that everyone follows.”
BetMGM director of responsible gambling Richard Taylor said via a press release, “We are determined to lead the industry in promoting responsible gaming, and we’re proud to be doing so in partnership with one of hockey’s greatest players.
“As the legalized sports betting and online casino industry continues to grow and evolve, we remain committed to equipping players with information, tools, and resources to help them play in a responsible and sustainable manner.”
In February of last year, Canada outlawed athletes and entertainers, influencers, etc., from sponsoring gambling brands. However, one exception to the rule is if it is advertising for promoting responsible gambling. Thus, McDavid’s message was allowed to be broadcast in the Great White North.
