Caesars Entertainment, the iconic Las Vegas, Nevada brand, recently announced an agreement with Bragg Gaming Group to bolster its iGaming platform with a collection of new virtual slots and online casino games.
Portfolio Addition
Bragg Gaming Group has gone from being Caesar’s content and technology supplier to a full partner, which will further enhance Caesar’s iGaming platform. Financial terms were not disclosed.
According to Bragg Gaming Group’s press release, the mechanics of the deal are as follows:
“The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (“RGS”), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform and Bragg’s Fuze™ player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots, and AI-powered game recommendation engines.”
Caesars has established an in-house team of software developers to work in concert with Bragg’s engineering team to design unique and exclusive Caesars online casino offerings. The collaboration of the companies’ design and technology teams, coupled with Bragg’s proprietary catalog of gaming offerings, is expected to enhance the quantity and quality of Caesars’ iGaming platform in the coming months.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, commented, “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation.”
Although Caesars announced a Q3 2024 loss of $9 million, its year-over-year iGaming net revenue spiked a whopping 83%, and this new agreement is expected to build on this growing sector of the gaming market. Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino will all be the beneficiaries of these new iGaming menu items.
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, stated, “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.
Live Dealer Studio
Caesars has announced its first branded live dealer studio in Pennsylvania, which will serve its customers on all three online casino gaming platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
Multiple live blackjack tables will be available as well as baccarat and roulette at its Philadelphia-based studio. VIPs will be able to enjoy a high-limit, one-on-one blackjack experience.
“Creating a fully customized live dealer studio with our partners at Evolution has heightened the user experience on our online casino platforms by providing a Las Vegas Strip-style experience directly in the palm of our players’ hands,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“We’ve taken inspiration from the iconic designs at Caesars Palace to complete this world-class studio in Pennsylvania, from the legendary Julius Caesar statue down to flooring patterns and wall coverings at the destination. The result is an aesthetically unmatched live dealer experience that pays homage to our renowned brand,” he added.
