Caesars Entertainment has announced a partnership agreement with ODDSworks, a remote gaming server technology and interactive content provider that will enhance its online casino gaming platform.
More Fun at Caesars Digital
Attracting customers to an online casino is a competitive endeavor, as each iGaming platform constantly tries to outdo the competition, thereby winning more customers and leading to greater market share. Caesars Entertainment is no exception to that rule and has three online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
Therefore, partnering with well-respected content providers has become part and parcel of expanding the quantity and quality of the games being offered. Caesars recently announced it had done just that by reaching an agreement with ODDSworks to bring its catalog of games to Caesars’ digital platforms currently operating in New Jersey, Michigan, Pennsylvania, and West Virginia.
New Game Titles and Future Additions
Through ODDSworks, Caesars’ online casino customers have access to popular titles from studios such as Galaxy Gaming, Yellow Bat Games, 2By2 Gaming, and Konquer Games. Shortly thereafter, titles from Habanero, Goldenspin, RAW, and land-based US slot providers like Incredible Technologies will also inhabit Caesars’ virtual casinos.
“Our launch with Caesars is a significant milestone for ODDSworks and validates our new content strategy. We are grateful for the trust that Caesars’ digital team has placed in us, and we are focused on increasing our North American presence by providing leading iGaming operators like Caesars with our newest games, which we expect will help deliver sustainable, long-term growth,” said Kunal Mishra, ODDSworks Chief Strategy Officer and Chief Operating Officer.
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, added, “We’re grateful to continually add unique content to our catalog of online casino games, and launching with ODDSworks brings exciting new titles online for us in multiple jurisdictions. We look forward to seeing how online casino players across our marquee platforms in New Jersey, Michigan, Pennsylvania, and West Virginia engage with these games.”
Caesars Spinoff?
Caesars has been endeavoring to bolster its iGaming profile by partnering with content providers such as ODDSworks and through another recent agreement with Bragg Gaming Group. Caesars’ in-house software engineers will be working in tandem with developers from Bragg Gaming to create titles unique to Caesars and found nowhere else.
A Bragg Gaming Group press release stated the following:
“The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (“RGS”), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform and Bragg’s Fuze™ player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots, and AI-powered game recommendation engines.”
With this new momentum building for Caesars’ iGaming brand, its CEO, Tom Reeg, mentioned during the company’s Q4 earnings call the possibility of spinning off its digital wing as a separate and distinct company.
“Operationally, it makes the most sense to keep everything together as one… But when the dichotomy is such that it’s been and is today. We look to drive as much shareholder value as we can,” Reeg added.
