An agreement between Caesars and Integrity Compliance 360 will bolster the iconic digital sportsbook’s ability to detect betting attempts by prohibited individuals and unauthorized users.
System Upgrade
Complying with regulatory agency requirements and adhering to guardrails implemented for the welfare of those individuals who have voluntarily submitted their names to a gambling exclusion list is critical to avoiding fines and penalties levied for noncompliance.
Therefore, any proactive measures a sports betting platform can take to boost its security while protecting its customers’ data and monitoring for bad actors are good for business. In that regard, the partnership between Caesars Sportsbook and Integrity Compliance 360 (IC360) has made the popular sportsbook an even safer and more secure site on which to wager.
IC360’s proprietary software, ProhiBet, allows real-time functionality to detect, identify and block those who are prohibited from wagering according to the guidelines of the regulatory body of that state. And it is not only those who are listed on a betting exclusion list; players, coaches, referees, managers and associated staff are also prohibited from wagering.
ProhiBet’s Compliance Power
IC360’s ProhiBet has been well tested, already performing just shy of 50 million compliance checks and maintaining compliance for the sites, like Caesars, that utilize the state-of-the-art security technology.
The integrity software also bolsters fraud protections and integrates state-by-state protocols into its design for clients such as sports betting platforms like PrizePicks, Underdog, Hard Rock Bet, Circa Sportsbook, and Betr to individual leagues such as NCAA’s Big Ten and Big 12.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry. With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers,” said Matt Heap, Managing Director of ProhiBet.
Caesars Enhances Live Betting Platform
FireBets is Caesars’ live betting feature that will now be enhanced by the recent partnership with Kero Sports. The injection of new technology will allow Caesars to increase its profitability and provide an elevated experience for its customers in the in-game gaming market.
“We are extremely proud to partner with an iconic brand like Caesars. Our team has worked relentlessly to incorporate the learnings of the last few years in the international arena, not simply to ensure that we have the content our partners desire but to ensure that this content delivers across the metrics of profitability, engagement, and retention,” said Tomash Devenishek, CEO of Kero.
Kero Sports is a reputable and respected technology partner in the micro sports betting segment for 150 sportsbook partners across the globe. Kero’s technology also designs real-time line and odds generation as well as trading and settlements for live betting on many different sports.
This new collaboration with Kero Sports fills a void left by a similar company, Simplebet. Caesars and Simplebet partnered in December 2022 to integrate and enhance live betting features into its sports betting menu. However, DraftKings acquired Simplebet in 2023, which left Caesars searching for another micro betting, in-game betting partner, which is now Kero Sports.
