The Jacksonville Jaguars recently announced Florida’s mobile sports betting operator, Hard Rock Bet, as its official sportsbook in the Sunshine State.
Jags Gain Exclusivity in Florida
There are several NFL franchises located in the Sunshine State, but it was the Jacksonville Jaguars, and not the Miami Dolphins or the Tampa Bay Buccaneers, that was chosen by the state’s only mobile sportsbook. It’s another reason for Jaguars fans to look forward to the progress the team has made from one of the league’s cellar-dwellers to an up-and-coming franchise on the rise.
Scott Massey, Jaguars senior VP of corporate partnerships, commented, “We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences. Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
The Rollout
It is also an ideal avenue for Hard Rock Bet to reach a greater audience, especially one that is more inclined to wager on games than any of the other North American sports. The Jaguars’ home venue, EverBank Stadium, will soon feature Hard Rock Bet signage throughout, while customer relationship management (CRM) platforms will also manifest through social media campaigns and digital advertising efforts.
“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” said Nick Menas, Hard Rock Digital’s managing director of corporate strategy. “We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
The Jags’ team app will also include free-to-play games via the Hard Rock Neverland Casino social gaming platform, a division of Hard Rock Games. This will be the first full football season that Floridians have been able to bet on sports.
Roll With Us
The new partnership with the Jaguars is another step in Hard Rock Bet’s newest marketing effort, Roll With Us. As part of this fall campaign, Hard Rock signed 9x Grammy-nominated musical artist Post Malone to represent the brand. The C-suite executives are hoping the partnership with Malone will reach a new demographic and enhance the profile and outreach of the state’s only mobile gaming app.
“It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about,” said Post Malone before the campaign’s launch.
The singing sensation will be seen in Hard Rock Bet’s TV, radio, and social media campaigns, which will keep the brand true to its musical roots while cultivating an audience that may not be aware of its sports betting platform.
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, said, “For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
“Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app.”
