It was recently announced that Bet365 has become the official sports betting partner of the UEFA Champions League, and the British gaming company will be giving away thousands of tickets to its customers to celebrate.
First Sports Betting Sponsor
It’s curious that a league as popular and prestigious as the Champions League has taken this long to partner with a sports betting site, but here we are. British bookmaker Bet365 has become the league’s official sports betting brand, and the new partnership will run from this season through the 2026-2027 season.
“As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition,” Bet365 global chief marketing officer Alex Sefton said. “Bet365 has a long and successful football heritage, and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”
When watching the Champions League over the next three seasons, viewers can expect to see plenty of Bet365 brand coverage through its digital media and channels, as well as on LED boards. This partnership will give the popular European sports betting brand access to a broader swath of soccer fans.
Guy-Laurent Epstein, director of marketing at UEFA, commented, “We are thrilled to welcome Bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.
“As one of the leading online sports betting brands, with over 100 million customers, Bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
Celebrate Good Times
There will be plenty of Bet365 promotions, but one of the most highly anticipated is the Champions League ticket giveaway. It has been reported thousands of tickets will be given away to mark the beginning of this inaugural partnership deal.
Those new to the Champions League should know that it is a super league combining the best 36 teams from Europe, and the season runs from July to the finals match on May 31, 2025, at Allianz Arena in Munich, Germany.
The partnership is a coup for Bet365 as the Champions League is one of the most popular soccer events in the world, trailing only the World Cup and Euro, both of which are national team competitions. International soccer is gaining unprecedented interest in the United States where Bet365 operates in 11 markets.
The Coates family, the founders of Bet365 , are not new to fútbol as they are the owners of Stoke City FC, a team competing in the second tier of English soccer, the EFL Championship. “Everything we do is geared towards bringing long-term success to Stoke City and representing our fanbase and local community in a way that makes people proud,” he said.
